Thought Leadership Maturity Model: Part Two
In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I referenced a scorecard...
View ArticleThought Leadership Maturity Model: Part Three
While creating the ComBlu Thought Leadership Maturity Model and Assessment Tool, we surveyed a handful of organizations that aspire to produce great thought leadership. This post shares some of the...
View ArticleDON’T CONFUSE CONTENT MARKETING AND THOUGHT LEADERSHIP
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided...
View ArticleReally Connecting on LinkedIn
Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and...
View ArticleMedia Relations Update: Crafting an Effective Email Pitch
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect...
View ArticleThought Leadership Content in the Financial Services Industry 2: What’s...
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to...
View ArticleThe Origin of the Press Release…Who Knew?
Recently, during my daily morning monitoring, I stumbled across an article that spoke of The Origin of the Press Release. Thirty plus years into my career and after writing at least several thousand...
View ArticleHow to Increase the Value of your Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer...
View Article2022 Learnings: Key takeaways and essential tools for B2B marketers
What’s on the horizon in 2023? We expect to see a reemphasis on content strategy, thought leadership, and community engagement. According to industry studies from CMI, Trust Radius, DemandGen Report,...
View ArticleContent strategy, thought leadership, and community engagement top B2B...
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research reinforces the notion...
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